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PROJECT ZEUZ
THE JOURNEY SO FAR
Welcome to the captivating world of Project Zeuz, where fashion, gaming, and creative prowess collide. The inaugural drop—a masterfully crafted ‘Vibin & Drivin’ Hoodie pays homage to Zeuz’s community and his love of fashion. Take a look at the journey so far, featuring unseen concepts and detailed garment shots.
VIBIN & DRIVIN
The concept for the hoodie emerged from Zeuz’s TikTok videos of himself immersed in a simulated driving game, chilling to an eclectic playlist. Fashion has always been a major part of Zeuz’s identity and expression which is why the opening drop of Project Zeuz needed to reflect Zeuz’s passion for style, merging it seamlessly with the gaming universe that has shaped his content. The ‘Vibin & Drivin’ hoodie embodies that synergy, allowing Zeuz’s fans to embrace both their love for gaming and fashion.
THE BRAND
The branding process looked at how we could create an icon mark that not only relates to Zeuz’s identity, but is something that will take form over the idea of creating several drops.
CONCEPTING
During the concepting phase of creating the collection for Project Zeuz, we embarked on an immersive journey of inspiration, meticulously crafting a range of designs that truly captured the essence of Zeuz’s content.
GARMENT SPECIFICATION
- 800 GSM FRENCH TERRY COTTON
- DISTRESSED GREY
- DISCHARGE SCREEN PRINT
- EMBROIDERED LOGO
- OVERSIZED CUT
RESEARCH PHASE
V1 MOODBOARD
v2 MOODBOARD
v3 MOODBOARD
The process began with moodboarding, a visual exploration of various styles, aesthetics, and themes that resonated with Zeuz’s unique persona and content, which lead us to draw some up some unique concepts seen below.
VERSION 1
VERSION 2
FINAL
PENDING RELEASE
Our aim is to launch this drop during fall/winter 2023. The number of garments will be limited. Zeuz’s community will receive early access, enabling them to secure the hoodie before public release.
